Episode 56: What sticks out in a sea of Super Bowl ads? (with Creative Director Jeff Thomas)

This is an episode for: Creative ad enthusiasts, brand storytellers & people that watch the Super Bowl for the ads.

Advertisers have been vying for your attention (and paying big bucks for airtime) ever since the Super Bowl began.

So what sticks out in 2023 and how can a brand tell its story in a memorable way? What’s cringe and what’s catchy?

Creative Director and ad guru Jeff Thomas joins us to go through “milestone” ads over the years, groundbreaking storytelling strategies and what our faves were from this past Sunday!

What’s in the Spice Cabinet?

• Our unexpected favorite from the NFL??

• Run With It - featuring Diana Flores of the Mexico Women’s Flag Football team 

• 2023 commercial highlights we discussed

• Farmer’s Dog 

• T-Mobile with Bradley Cooper & his mom

• Dunkin’ Donuts with Ben Affleck

• Throwback commercial highlights from Super Bowl pasts

• Apple’s MacIntosh (1984)

• Puppy Monkey Baby - Mountain Dew (2016)

• Bud Light “Dilly Dilly” (2017)

• Budweiser’s “Real Men of Genius” (2007)